Debug SiteCatalyst on an iPhone (or other iOS device)

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Here’s how you can debug sitecatalyst calls on webpages from your iPhone or iPad. In a future post, I will detail how you can proxy your iPhone to debug SiteCatalyst (including native iPhone App SiteCatalyst calls) on desktop. Visit Omniture’s blog post about their DigitalPulse Debugger Bookmark this page. Copy the javascript bookmarklet. Edit the […]

IP address geolocation reporting is becoming less accurate

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Using IP addresses to calculate location has always had its flaws. You might not want to count on your web analytics map overlays or geosegmentation reports for anything more granular than country. Mobile is changing the web. A good analyst will track the success coming from mobile devices, mobile optimized platforms and mobile marketing channels. […]