How to become a web analyst

Here is my response to this Quora question, How to become a web analyst? People who work in web, mobile and online marketing analysis come from a variety of backgrounds. Here are a few areas which can help a career in the space. An analytical degree – I’ve met and worked with good analysts with […]

Digital (web) analytics and targeted advertising are converging

When I worked for Sephora.com, one of the bigger and more impactful projects I worked on was integrating the email systems with digital analytics. This integration is becoming more common for advanced analytics practitioners. The setup involves setting a custom analytics variable to a unique user id or hashed email address when a visitor signs […]

Is external search keyword data living on borrowed time?

Updated 10/2011: It appears I was correct in this prediction, Google has rolled out “not provided” and started to default users to encrypted search. The recent debate around Bing’s use of referring URLs in their search engine algorithm, specifically Google’s referring URL, has gotten me thinking about the availability of keyword data. There is one […]

Omniture Summit 2010 Review

Last week I attended my second Omniture Summit conference, and I have to say, if you are an analyst, marketer or developer that works with Omniture products and have the oppurtunity to attend, it’s a no brainer, GO. Not only is the summit a great time with good food, drinks, and entertainment, you get to […]

Number of Site Search Results in Google Analytics

WordPress site search sucks out of the box, but with a few improvements, it can end up rendering some fairly decent result sets. The usual method most people use to track their WordPress site search is the WordPress Search Meter Plugin. This is an easy way to get some feedback on how your users are […]

Tweaking the Sociable WordPress Plugin

News is that Joost‘s awesome wordpress plugin, Sociable, has been taken over by Blogplay.com. I recently installed the plugin on one of my blogs with some of my own tweaks. Replacing the images is easy enough, I decided to go with the Aquaticus icons. You can find a few lists of social bookmarking icons, here […]