Digital (web) analytics and targeted advertising are converging

When I worked for Sephora.com, one of the bigger and more impactful projects I worked on was integrating the email systems with digital analytics. This integration is becoming more common for advanced analytics practitioners. The setup involves setting a custom analytics variable to a unique user id or hashed email address when a visitor signs […]

BlogAds Revenue Study

A report about the ad revenue of different political sites running BlogAds is an interesting read. The study did not address ad placement, just the ad count, and it found that most of the weblogs would make more money if they placed additional ads on their site. Political blogs have stayed cutting edge and are […]